The NALEO Educational Fund’s Get-Out-The-Vote Program will Reach Over 155,000 Latino Voters Across Eight States

The NALEO Educational Fund’s Get-Out-The-Vote Program
will Reach Over 155,000 Latino Voters Across Eight States

The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund’s unprecedented voter engagement campaign is changing the face of the American Electorate by increasing Latino voter participation.

The Fund’s Voces del Pueblo voter engagement program has contacted nearly one million Latino voters since its inception in 2001, assisted thousands of voters nationwide, and has built local capacity for GOTV work among community based organizations. The NALEO Educational Fund believes that lower voter participation among Latinos is not the result of apathy, but lack of meaningful engagement. Our program seeks to reach historically overlooked segments of the Latino electorate – newly registered voters, young voters, and low-propensity (infrequent) voters.

Throughout the coming weeks, the NALEO Educational Fund and its partner organizations will be making live phone calls to voters in eight states. Our partners nationally include Mi Familia Vota and the National Council of La Raza (NCLR). Locally, a large coalition of organizations will play a vital role:

• Border Network for Human Rights (El Paso, TX)
• CHARO Community Development Corporation (Riverside, CA)
• Chicanos Por La Causa (Phoenix, AZ)
• The Dolores Huerta Foundation (Bakersfield, CA)
• Latino Health Access (Santa Ana, CA)
• Read to Succeed (Miami, FL)
• The Workplace Project (Long Island, NY)

In the coming weeks leading up to Election Day, live phone canvassers will use micro-targeted scripts to reach out to more than 160,000 thousand young, newly registered, and infrequent Latino voters.

State
AZ
CA
CO
FL
NV
NM
NY
TX

Target Voter Universe
16,000
80,000
10,000
10,000
10,000
10,000
7,500
12,500

NALEO’s Voces del Pueblo program is also helping to expand the American electorate through its capacity building initiatives. This year our NALEO Online Voter Software (NOVS) is helping community organizations with limited resources across the country coordinate Get Out The Vote efforts completely online. The software provides organizations access to voter file data and a campaign management interface that allows organizations to customize the list voters and their message to these voters.

To complement the NALEO Educational Fund’s massive GOTV operation, we have also developed other critical initiatives that are providing much needed infrastructure in the Latino community. These include:

The 1-888-Ve-Y-Vota is nationally recognized as the largest live-operator bilingual hotline. It serves as the voter information hotline for the ya es hora campaign and the official Spanish-language hotline for the national Election Protection Coalition.
The www.veyvota.org is one of the most thorough and accessible fully-bilingual voter information websites, serves as a central resource for essential state-specific election information and allows users to locate their polling place and register to vote using an easy to use interface.
Media companies Univision Communications, Entravision Communications Corporation, and ImpreMedia are committed to the work of the NALEO Educational Fund and Voces del Pueblo. Established an unprecedented model in media and community relations, providing voter information through:

news segments
public service announcements
special programming
printed advertisements
newspaper inserts (including voter registration forms)

NALEO’s Voces del Pueblo program provides capacity building through training, technical support, message development, and voter targeting to community based organizations with limited experience in conducting civic engagement activities.

As the leading organization that facilitates full Latino participation in the American political process, the NALEO Educational Fund will be working arduously to ensure that the there is historic participation in November’s election by the Latino electorate.

If you would like additional information about our effort, please contact Evan Bacalao at (213) 747-9416, or ebacalao@naleo.org.

Visit www.veyvota.org.



The NALEO Educational Fund’s Get-Out-The-Vote Program will Reach Over 155,000 Latino Voters Across Eight States
The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund’s unprecedented voter engagement campaign is changing the face of the American Electorate by increasing Latino voter participation. The Fund’s Voces del Pueblo voter engagement program has contacted nearly one million Latino voters since its inception in 2001, assisted thousands of voters nationwide, and has built local capacity for GOTV work among community based organizations. The NALEO Educational Fund believes that lower voter participation among Latinos is not the result of apathy, but lack of meaningful engagement. Our program seeks to reach historically overlooked segments of the Latino electorate – newly registered voters, young voters, and low-propensity (infrequent) voters. Throughout the coming weeks, the NALEO Educational Fund and its partner organizations will be making live phone calls to voters in eight states. Our partners nationally include Mi Familia Vota and the National Council of La Raza (NCLR). Locally, a large coalition of organizations will play a vital role: • Border Network for Human Rights (El Paso, TX) • CHARO Community Development Corporation (Riverside, CA) • Chicanos Por La Causa (Phoenix, AZ) • The Dolores Huerta Foundation (Bakersfield, CA) • Latino Health Access (Santa Ana, CA) • Read to Succeed (Miami, FL) • The Workplace Project (Long Island, NY) In the coming weeks leading up to Election Day, live phone canvassers will use micro-targeted scripts to reach out to more than 160,000 thousand young, newly registered, and infrequent Latino voters.
State AZ CA CO FL NV NM NY TX	Target Voter Universe 16,000 80,000 10,000 10,000 10,000 10,000 7,500 12,500
NALEO’s Voces del Pueblo program is also helping to expand the American electorate through its capacity building initiatives. This year our NALEO Online Voter Software (NOVS) is helping community organizations with limited resources across the country coordinate Get Out The Vote efforts completely online. The software provides organizations access to voter file data and a campaign management interface that allows organizations to customize the list voters and their message to these voters. To complement the NALEO Educational Fund’s massive GOTV operation, we have also developed other critical initiatives that are providing much needed infrastructure in the Latino community. These include: The 1-888-Ve-Y-Vota is nationally recognized as the largest live-operator bilingual hotline. It serves as the voter information hotline for the ya es hora campaign and the official Spanish-language hotline for the national Election Protection Coalition. The www.veyvota.org is one of the most thorough and accessible fully-bilingual voter information websites, serves as a central resource for essential state-specific election information and allows users to locate their polling place and register to vote using an easy to use interface. Media companies Univision Communications, Entravision Communications Corporation, and ImpreMedia are committed to the work of the NALEO Educational Fund and Voces del Pueblo. Established an unprecedented model in media and community relations, providing voter information through: news segments public service announcements special programming printed advertisements newspaper inserts (including voter registration forms) NALEO’s Voces del Pueblo program provides capacity building through training, technical support, message development, and voter targeting to community based organizations with limited experience in conducting civic engagement activities.
As the leading organization that facilitates full Latino participation in the American political process, the NALEO Educational Fund will be working arduously to ensure that the there is historic participation in November’s election by the Latino electorate. If you would like additional information about our effort, please contact Evan Bacalao at (213) 747-9416, or ebacalao@naleo.org. Visit www.veyvota.org.
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