For Immediate Release
November 21, 2008

Contact: Eric Wagner, (213) 747-7606, ext. 4427
Mike Cano,


First Survey of Record Turnout among Latino Voters Reveals Strong Support for
President-Elect and Democrats, Along with High Expectations

LOS ANGELES, CA A new post-election analysis of record turnout among Latino voters shows strong support for President-elect Obama and Democrats, but also reveals high expectations in the Latino community. The survey, commissioned by Impremedia in conjunction with the NALEO Educational Fund and Latino Decisions polling firm, found a significant increase in turnout among registered Latinos.  Ninety-two percent of registered Latinos surveyed in the poll said they voted in this election, compared to 81.5% in 2004, the percentage cited in the Census Bureau’s Current Population Survey. 

“The record turnout among Latinos solidifies this emerging electorate as an important voting bloc among U.S. voters,” said Arturo Vargas, Executive Director of the NALEO Educational Fund.  “The survey also finds that naturalized immigrant voters and first time voters played a significant role in shaping the Latino vote. However, the Democratic Party should heed the message of Latino voters in our survey: with their strong support of President-elect Obama and his party, come high expectations,” Vargas concluded.

Click here to download post-election survey results

Key Findings

  • Naturalized Immigrant voters comprised a sizeable share of the Latino vote in this election.  Nearly half (46%) of Latino voters were born outside the U.S. or Puerto Rico.  Additionally, new voters were a significant force in shaping the Latino vote this election.  One of every six Latino voters (15%) was voting for the first time. 
  • Latino support for President-elect Obama may have been higher than initially reported in exit poll data.  Among all Latino voters, 72% said they voted for Obama while 25% said they voted for Senator McCain.  Second generation, children of immigrants and Spanish-speakers showed the strongest support for Obama (80%).  Among the third generation, about one-third voted for Senator McCain (34%). 
  • More than two-thirds of Latino voters (67%) in the November 4th Presidential Election say fixing the economy is the most important issue they expect the new President and Congress to address when they take office in January.   The economy ranked far above other issues, including Health Care (5%), Immigration (6%), and the War in Iraq (6%). 
  • Expectations are still high when it comes to dealing with immigration reform.  Overall, 68% of voters say that it is extremely important (41%) or very important (27%) for the immigration issue to be addressed within the first year of the new Obama Administration. 
  • Strong support for the President-elect and the new Democratic-majority in Congress comes with high expectations from Latinos.  Nearly 70% of Latino voters expect the Latino community to see improvements under the new Obama Administration.  These hopes are even higher among immigrant voters with 3 out of every 4 expecting something better.

“These survey results provide a clear roadmap for the new Administration as the Latino electorate spoke loudly in this election and articulated its priorities,” said Monica Lozano, Senior Vice President of Newspapers for ImpreMedia. “ImpreMedia is honored to work in conjunction with the NALEO Educational Fund and Latino Decisions and hope that our elected policymakers are responsive to these priorities as they develop their agenda.”

For this survey, Latino Decisions interviewed 800 Latino registered voters from November 7 - 14, in the 21 states with the largest Latino voter populations, and accounting for 93% of the Latino electorate.  Overall, the survey carries a 3.5% margin of error and is meant to be nationally representative of the Latino electorate. 


About NALEO Educational Fund:
The NALEO Educational Fund is the nation's leading non-partisan, non-profit organization that facilitates full Latino participation in the American political process, from citizenship to public service.

About impreMedia
ImpreMedia is the nation's leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market.
Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, ImpreMedia recently announced the launch of the multi-media national Latino web destination,, which combined with the company's print properties, reaches 41% of all U.S. Hispanic adults every month. ImpreMedia is also the nation's largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, which represent 65% of the U.S. Hispanic population. Leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit their website at:  ImpreMedia portals and publications websites:,,,,,,,,,,, and

About Latino Decisions
Latino Decisions is a joint effort of Pacific Market Research, Dr. Gary Segura, and Dr. Matt Barreto, both of whom are Senior Researchers at Latino Decisions and Professors at the University of Washington.  For more information on the researchers, or about Latino Decisions, visit

2008 National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund
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