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For Immediate Release
December 13, 2007
Contact: Brooke Manbeck (215) 286-5092
brooke_manbeck@comcast.com

 
   

CABLE INDUSTRY AND LEADING NATIONAL HISPANIC ORGANIZATIONS LAUNCH “OUR TIME TO VOTE,” A $5 MILLION NATIONAL MULTI-CULTURAL VOTER EDUCATION AND REGISTRATION CAMPAIGN
Public Service Announcements, Webpage, Hotline and Comcast Foundation grants
 to LULAC, NALEO and the Hispanic Federation headline year-long campaign

Comcast, Time Warner, Cox Communications, Inc. and Bright House Networks
to support effort

PHILADELPHIA, PA --Comcast (Nasdaq: CMCSK, CMCSA), the nation’s leading provider of cable, entertainment and communications products and services, in partnership with the Hispanic Federation, League of United Latin American Citizens (LULAC) and the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, today announced the launch of “Our Time to Vote,” a year-long, non-partisan voter education and registration campaign designed to increase voting in Hispanic communities served by the cable industry.

“Comcast recognizes that broader participation in the democratic process is important for our nation, and we are very pleased to launch this partnership to pursue that goal,” said Comcast Executive Vice President David L. Cohen. “This campaign reflects the cable industry’s commitment to strong local communities and to active public citizenship.”

The outreach to the Hispanic community, part of an estimated $5 million multicultural campaign, consists of four public service announcements (PSAs), one of which features Hispanic entertainers and leaders, such as George Lopez, Ana Ortiz and Janet Murguía, National Council of La Raza (NCLR) President and CEO, encouraging Hispanic audiences to register to vote, as well as the creation and launch of two nationally available voter education resources: the www.ourtimetovote.com webpage, and a voter information resources hotline, 1.866.544.VOTE.

The PSA was recorded at this year’s NCLR ALMA Awards, and will begin airing on December 15, leading up to the 2008 primary elections in Comcast, Time Warner, Cox Communications, Inc. and Bright House Networks markets. A series of “Get out the Vote” spots will run from September 1, 2008, through November 3, 2008, just prior to the general election. The PSA can be viewed at: http://www.comcastnews.com/Hispanic2008.wmv.

“Hispanic voter participation is critical to the election of the next President of the United States and other key leadership positions,” said Congressman Joe Baca (D, CA-43), Chairman of the Congressional Hispanic Caucus. “If our community is going to have a say – now and in the future – on the issues that matter most to us, we must show our empowerment at the polls. This type of unique partnership serves as a great example for other corporations to replicate.”

“Voting is one of our most sacred responsibilities, as we nurture and advance our democracy with every vote cast,” said Congresswoman Illeana Ros-Lehntinen (R, FL-18). “Being able to vote and not participating in the process is tantamount to giving up your right on deciding what public official will govern our affairs. I applaud Comcast for their continued leadership in our community and throughout the nation.”

“Too few Americans vote and that hurts our democracy,” said FCC Commissioner
Michael J. Copps. “‘Our Time to Vote’ is a welcome and multi-faceted campaign to promote citizen participation in the electoral process. It's a real public service."

Additionally, the Comcast Foundation has awarded grants to the following national Hispanic organizations to help support their voter outreach efforts:

  • The Hispanic Federation is a membership organization of more than 94 Latino health and human service organizations that focuses efforts on voter education and registration programs during election cycles. The Comcast Foundation grant will assist the Hispanic Federation’s efforts to educate the public on the importance of voter participation through civic participation workshops, forums and other civic activities, expanded voter registration efforts and voter mobilization on Election Day.
  • League of United Latin American Citizens (LULAC) is the largest and oldest Hispanic organization in the United States that works to advance the economic condition, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide. The Comcast Foundation grant will support the LULAC Democracy Initiative, whose goal is to increase participation rates by immigrant and Latino voters in the 2008 elections.
  • National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund is recognized as one of the nation’s premier Latino civic organizations and serves as both a principal promoter of U.S. citizenship among Latino legal permanent residents and a leading advocate for increased access to the American political system. The Comcast Foundation grant will help to support NALEO Educational Fund’s “Ya Es Hora, Ve y Vota” (“Now is the Time, Go and Vote”) campaign.

“Latinos across the nation are eager to make their voices heard and participate fully in the American political process,” said Arturo Vargas, Executive Director of the NALEO Educational Fund. “Comcast recognizes this, and we are proud to be partners with them as the NALEO Educational Fund embarks on its largest voter outreach and education effort to date.”

“‘Our Time to Vote’ is designed to bring a wide range of diverse Americans into the voting process,” added Susan Gonzales, Corporate Senior Director of Federal and External Affairs and Vice President of the Comcast Foundation. “As a company dedicated to diversity, we are pleased to make this contribution to broadened civic engagement in the African American, Asian American and Pacific Islander and Hispanic communities.”

Comcast’s overall commitment to diversity is focused in four key areas: attracting and retaining a multicultural workforce, developing a diverse supplier group, offering a wide selection of multicultural programming and pledging significant community investments.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 24.2 million cable customers, 12.9 million high-speed Internet customers, and 4.1 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One,
Comcast SportsNet and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

About the Comcast Foundation
The Comcast Foundation was established by Comcast Corporation in 1999 to provide charitable support to Section 501(c)(3) non-profit organizations. The Foundation primarily invests in programs intended to have a positive, sustainable impact in the areas of volunteerism, literacy, and youth leadership development. Since its inception, the Comcast Foundation has donated more than $43 million to organizations in the communities that Comcast serves nationwide.  More information about the Foundation and its programs is available at www.comcast.com/neighborhood.

About the Hispanic Federation
The Hispanic Federation is a service-oriented membership organization of 97 Latino health and human service agencies dedicated to promote the social, political and economic well-being of the Latino community. The Federation provides a wide-range of services geared towards strengthening Hispanic families and supporting Latino institutions serving over two million Hispanics living in the Northeast region. For more information, please visit www.hispanicfederation.org.

About the League of Latin American Citizens (LULAC)
The League of United Latin American Citizens, the largest and oldest Hispanic membership organization in the country, advances the economic conditions, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.

About NALEO Educational Fund
The NALEO Educational Fund is the leading organization that facilitates full Latino participation in the American political process, from citizenship to public service. The NALEO Educational Fund is a non-profit, non-partisan organization whose constituency includes the more than 6,000 Latino elected and appointed officials nationwide.



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About NALEO Educational Fund:

The NALEO Educational Fund is the leading nonprofit organization that facilitates full Latino participation in the American political process, from citizenship to public service. The NALEO Educational Fund is a non-profit, non-partisan organization whose constituency includes the more than 6,000 Latino elected and appointed officials nationwide.

 
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